Your AI chief of staff · Web + WhatsApp
Text it the way you'd text a colleague: a deadline, a name, a half-thought. Brella files the tasks, people and reminders, and tells you what actually needs you today.
The problem
Five apps, zero connections, and you're the one keeping score.
One thread in. Everything filed, linked and brought back on time.
A day with Brella
Morning, Sara. One thing first: the Priya quote is a day late. Ten minutes, and it’s off your plate.
Hunter Blake hasn’t heard from you in 9 days. Want me to draft the chase?
Tomorrow, start with Nick’s proposal. Everything else can wait until after 11.
You open WhatsApp eighty times a day. Brella is right there. Capture a thought between meetings, get the briefing with your coffee, and the reminder exactly on time.
Memory
Every person, project, preference and decision becomes part of a web Brella reasons over. Hover a node to see what it knows, in plain language and editable any time.
What it covers
“Remind me at 3” means 3, on the web or on your phone.
“Deep work 9–11 every weekday” just works.
Say “had coffee with Nick” and it's logged.
Every fact in plain language. Pin it, fix it, forget it.
New, talking, proposal, won. No forms.
Six sentences at your chosen time. The one thing first.
The Priya quote is overdue. Deep work 9–11, Ali at 4. Nick’s proposal is due tomorrow.
Brella writes the chase, the apology, the follow-up. You press send. It never messages anyone for you.
Hi Nick, following up on the proposal we discussed over coffee. I'll have it with you by Friday. Anything you'd like me to include?
Setup
Name, email, password. Confirm the link we send.
OpenAI, FenLLM or anything compatible. We test it live.
Paste your agent's key, send it a “hi”, and Brella replies.
So tomorrow's first briefing already knows you.
Built to be trusted
You pay your AI provider directly, usually cents a day. Keys are encrypted at rest and we never see your usage.
Export everything as JSON, wipe the memory, or delete the account from Settings. No ticket, no waiting.
WhatsApp agents can only message the person who created them. So Brella drafts; you send. We'd rather say it up front.
Pricing
$0/forever
The whole app, on your own AI key.
$12/month
For when you'd rather not hold a key.
A note from the founder
“The hardest part of my job was never the code. It was the thread I dropped.”
I've spent 14 years building software for more than 70 clients. The work was fine. What hurt was the follow-up I meant to send, the promise I made on a call, the client who went quiet while I was heads-down.
Every app I tried wanted me to stop and file things properly, so I didn't. What I actually wanted was something I could text like a colleague, that remembers everything and taps me on the shoulder at the right moment. For years, that simply wasn't buildable. Then language models got good enough to understand a half-typed message the way a person would, and the missing piece was suddenly there. So I built it.
Brella is early, and honest about what it can't do yet. I read every piece of feedback myself. If something feels off, tell me.
Questions
It keeps things honest: you pay OpenAI, FenLLM or any compatible provider directly for exactly what you use, with no markup. We test the key before accepting it, so you know it works.
For most people, cents a day. A morning briefing and a dozen messages on a small model is well under a dollar a month.
No. The web app is complete on its own. WhatsApp is there if you'd rather capture and get reminders without opening a tab.
A chat window waits for you. Brella keeps structured records (tasks, people, a calendar) and comes back to you with briefings and reminders.
Every reply shows exactly what was filed, with a link to it. Everything is editable, and the memory page shows what Brella believes.
It's stored so Brella can remember it, and it's yours: export, wipe or delete from Settings at any time. Read the privacy policy.